New York, New Yorkreed@playbookinc.com
Founded by sports marketing veteran of over 20 years Reed Bergman, Playbook Inc. is one of the largest broadcast representations firms in the country providing representation and marketing services for over thirty clients. Playbook Inc. offers an array of player marketing, broadcast representation and career management services across the sports industry. With media outlets such as CBS, ESPN, FOX, NFL Network, ABC, SiriusXM Satellite Radio and more. Playbook Inc. has negotiated millions of dollars in marketing and endorsement contracts with blue chip companies such as Pepsi, Gatorade, Verizon, FedEx, Papa John’s, Reebok, Nike, Under Armour, Vitamin Water, Procter and Gamble and more.
Reed Bergman has been a driving force in the sports business industry for two decades negotiated multi-million dollar deals for McDonalds, Alltel, Topps Trading Cards, ConAgra Foods, Verizon Wirlesss, Subway, Champion Mortgages and Radio Shack with Major League Baseball. He has represented some of the top names and businesses in the sports world including Roger Clemens, Carlos Delgado, Alex Rodriguez, Jerry Rice, Barry Bonds, Greg Maddux, Andruw Jones, Braylon Edwards, Kellogg’s and Pepsi to name a few. While serving as Vitamin Water’s agency of record, Playbook constructed a vast arsenal of athlete endorsements featuring blue chips athletes in major sports including David Ortiz, LaDainian Tomlinson, and Ray Allen. In 2007, Playbook was acquired by DeBartolo Sports and Entertainment. Reed secured corporate sports consulting agreements with entities including BellSouth, Pizza Hut, Coca Cola, Anheuser-Busch and Mercedes Benz. On the athlete/sports properties side, he engineered marketing deals for John Smoltz, Lenny Wilkens, Rick Pitino, The Atlanta Braves, The Florida Marlins, the Orlando Magic, the ACC and the SEC. While Working with top talent including Rich Eisen of the NFL Network, Linda Cohn, Jesse Palmer Amani Toomer, DeSean Jackson and Matt Millen of ESPN. Playbook, Inc. stands by its belief that sports marketing is so much more than gathering a staple of superstar athletes and offering them to corporate clients. Promotions, advertising and trade programs must speak with one consistent voice - it is about carefully building and nurturing a brand; a brand based on the individual.
"Playbook, Inc. was instrumental in my offerings of becoming a spokesperson for FedEx." - David Diehl
Playbook works to understand the goals at each level of a professional athlete’s life, while creating an plan to achieve these goals for the client and their family.
In conjunction with The Dan Patrick Show, Playbook developed a multi-pronged marketing deal between Samsung and both The Dan Patrick Show and an endorsement deal with Dan Patrick. Samsung committed a media buy on The Dan Patrick show which included: Live on-air reads, Opening/Closing billboards 15 and 30 second spots. Product Integration: Samsung provided a smartborad touch screen which was used on-air to display the NCAA Tournament, Masters Tournament and Samsung Hope for Children Gala. Dan Patrick was the emcee for Samsung’s Hope for Children Gala which raised over $1,000,000 for various children’s charities. Dan also participated in Samsung’s Genome Project which linked US Olympians with fans via Facebook. Timex sponsored Amani Toomer’s participation in the 2010 ING New York City Marathon. Starting last, Timex donated $1.00 for every runner Amani passed along the way, raising over $25,000 for the New York Roadrunners Foundation. Amani participated in a year-long endorsement deal which included: Media interviews, appearances and speaking engagements. Playbook was able to leverage Jesse Palmer’s role on College Football Live and Applebee’s ESPN media buy to place Jesse in a college football branded AD. The media buy was placed across ESPN platforms including College Football Live and Thursday Night broadcasts of college football games. Jesse and Chris Berman starred in the ad which ran for the 2011-12 season.
Adam Jason Archuleta (born November 27, 1977) is a former professional football player, a safety in the National Football League for seven seasons. He played college football at Arizona State, and was selected in the first round of the 2001 NFL Draft by the St. Louis Rams with the 20th overall pick.
Myron Rolle from Galloway Township, New Jersey (born October 30, 1986) is a former American football safety. He was drafted by the Tennessee Titans, who valued his athleticism and intellect, in the sixth round of the 2010 NFL Draft. He played college football at Florida State.
Gregory Vincent McElroy, Jr. (born May 10, 1988) is an American football quarterback for the New York Jets of the National Football League (NFL). He was drafted by the Jets in the seventh round of the 2011 NFL Draft. He played college football at Alabama.
Keith Howard Brooking (born October 30, 1975) is an American football linebacker who is currently a free agent. He was drafted by the Atlanta Falcons in the first round of the 1998 NFL Draft. He played college football at Georgia Tech. Brooking was a five-time Pro Bowl selection with the Falcons.
Leonard Randolph “Lenny” Wilkens (born October 28, 1937) is a retired American basketball player and coach in the National Basketball Association (NBA). He has been inducted three times into the Naismith Memorial Basketball Hall of Fame, first in 1989 as a player, as a coach in 1998, and as part of the 1992 United States Olympic “Dream Team”, for which he was an assistant coach.
Richard Eisen (born June 24, 1969) is an American television journalist who works for NFL Network. Eisen was born in Brooklyn, New York, and was raised on Staten Island. He is married to Suzy Shuster, college football sideline reporter for ESPN on ABC. He wrote the book Total Access which was published in 2007.
David Diehl who is of Croatian descent on his mother’s side, and of German descent on his father’s side (born September 15, 1980) is an American football offensive tackle for the New York Giants of the National Football League (NFL). He played college football for the University of Illinois. The New York Giants picked him in the fifth round of the 2003 NFL Draft.
William Roger Clemens (born August 4, 1962) is an American former baseball starting pitcher. Clemens played 24 seasons in Major League Baseball (MLB) for four teams. Clemens was one of the most dominant pitchers in major league history, tallying 354 wins, a 3.12 earned run average (ERA), and 4,672 strikeouts, the third-most all time.
Jacques Dominique Wilkins (born January 12, 1960) is a retired American professional basketball player who primarily played for the Atlanta Hawks of the NBA. Wilkins was a nine-time NBA All-Star, and one of the best dunkers in NBA history, earning the nickname “The Human Highlight Film.” In 2006, Wilkins was inducted into the Naismith Memorial Basketball Hall of Fame.
George Kenneth “Ken” Griffey, Jr. (born November 21, 1969), nicknamed “Junior” and “The Kid”, is an American former professional baseball outfielder who played 22 years in Major League Baseball (MLB) for three teams (1989–2010). He spent most of his career with the Seattle Mariners and Cincinnati Reds, along with a short stint with the Chicago White Sox.
Braylon Jamel Edwards (born February 21, 1983) is an American football wide receiver who last played for the New York Jets of the National Football League (NFL). He played college football for the University of Michigan, earned unanimous All-American honors, and was recognized as the top college wide receiver.
Elisha Archibald “Archie” Manning III (born May 19, 1949) is a former American football quarterback in the National Football League, playing for the New Orleans Saints from 1971 to 1982, then for the Houston Oilers and Minnesota Vikings. He is the father of current Denver Broncos quarterback Peyton Manning, current New York Giants starting quarterback Eli Manning, and former Ole Miss receiver Cooper Manning.
Barry Lamar Bonds (born July 24, 1964) is an American former Major League Baseball left fielder. Bonds played from 1986 to 2007, for the Pittsburgh Pirates and San Francisco Giants. He is the son of former major league All-Star Bobby Bonds. He debuted in the Major Leagues with the Pittsburgh Pirates in 1986 and joined the San Francisco Giants in 1993, where he stayed through 2007.
Jeremy Schaap (b. August 23, 1969, New York City) is an American sportswriter, television reporter, and author. Schaap is a six-time Emmy Award winner for his work on ESPN’s E:60, SportsCenter, and Outside the Lines.
Alexander Emmanuel “Alex” Rodriguez (born July 27, 1975) nicknamed “A-Rod” is an American baseball third baseman and shortstop for the New York Yankees of Major League Baseball (MLB). He previously played for the Seattle Mariners and the Texas Rangers. Rodriguez is considered one of the best baseball players of all time.