Playbook inc. represents current and former athletes, journalists, and sports and media personalities on almost every major media outlet in the country. Now in its second decade as one of the industry's most prolific agencies, the Playbook team has negotiated hundreds of millions of dollars in broadcast, marketing, and endorsement contracts on behalf of their established roster of clients.

Playbook is not only a name, it is a philosophy. Whether transitioning iconic players from the field to the broadcast booth, or representing the broadcast industry's most celebrated talent, the team presents each client with an actual 'playbook' that details the immediate, mid-range, and long term strategies for success.

In combining passion and resources, Playbook's proven track record as representatives allows their clients to continue to be staples on all major networks and sports cable providers, as well as commercial spokespeople for the world's most prestigious brands.



Playbook inc. represents former athletes, current players and broadcasters on media outlets such as CBS, ESPN, FOX, NFL Network, ABC, SiriusXM Satellite Radio and more.


We have negotiated millions of dollars in marketing and endorsement contracts with blue chip companies such as Pepsi, Gatorade, Verizon, FedEx, Papa John's, Reebok, Nike, Under Armour, Vitamin Water, Procter and Gamble and more.


"The Playbook" is the foundation of our action plan and serves as the basis for our method and evolving client strategies. Each individual's playbook details our short term and long range plans for their success in broadcast and marketing. From recently retired to seasoned broadcaster, the proven strategy of a customized action plan is in its second decade of successfully growing our clients into highly sought after broadcasters, commercial spokespeople, and brand ambassadors.



The backbone to an action plan is analysis. Our vision is simple: partner our clients with networks and brands that are authentic to who they are. Combining years of expertise in personal brand building, our team of agents is vigilant in assessing, curating, and understanding the best client opportunities that represent who they are personally, while providing the best opportunities professionally.



Playbook inc. is focused on developing winning strategies that reflect a vision and clarity that resonates with clients and broadcast and commercial partners. While we create different plans for each client, they all share a common goal. Results.