During his 25-year career in sports business and marketing, Bergman has secured relationships with and generated revenue for world-class athletes, pro sports franchises, and international brands, including Mercedes Benz, Anheuser-Busch, Norwegian Cruise Line, Coca Cola and countless regional & national media outlets.
ANDREW SIRKCHIEF OPERATING OFFICER
Sirk leads strategy development, operations and finance for Playbook, where he ensures delivery of a diverse and aligned portfolio of products and services. In his 25 years of experience Sirk has built companies from the ground up, from partnerships to acquisition management and restructuring.
KRISTIN BREDES LaFEMINAEVP, CLIENT SERVICES
LaFemina maintains Playbook's current client roster, while also generating new business by recruiting new clients to the agency. Her main objectives are to introduce clients to network decision-makers, identify new opportunities, create leverage, provide career advice and work to improve each client's on-air presence and marketability.
GUS RAMSEYTalent Coach
Ramsey works with Playbook, Inc. talent to ensure they are prepared and able to execute on air at the highest level. Prior to joining Playbook, Inc., Ramsey was a producer at ESPN where he produced SportsCenter, Baseball Tonight, NBA Tonight and steered thousands of hours of live sports programming
MATTHEW CERRONEDir. of Content, Brand Strategy
Cerrone leads content marketing and brand development for Playbook, Inc. In 15 years working with digital businesses and individual talent, he’s helped to generate and monetize billions of page views, launch countless, successful podcasts and Emmy nominated digital series.